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Why (and how) you should let your customers do the advertising for you

Duct Tape Marketing

It had Windows 95 and could connect to the internet. When I first launched Hatchwise, I was still running an internet company I had started previously, called MyCustomLogo, which relied almost 100% on PPC ads to bring in new sales. For a long time we did not have an affiliate program. I loved that little computer.

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12 Questions: Meet Pamela Harvey (USA)

crowdSPRING Blog

I am affiliated with local and not-so-local design firms on a contract basis, and also participate in direct-to-client projects. I have almost total recall for visual elements (names? I have also out of necessity adapted to the influence of the Internet, where horizontal logo alignment seems to rule.

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From Nothing To Something. How To Get There.

techcrunch.com

Here’s the rub: in consumer internet (and often enterprise), if your founding team doesn’t have the chops to get a prototype of your product out and in the hands of a blogger to test and write about, you might as well save yourself a lot of pain – you’re not going anywhere. I don’t know any developers. I need money for the servers.