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Why (and how) you should let your customers do the advertising for you

Duct Tape Marketing

For a long time we did not have an affiliate program. Anytime a customer referred us it was because they thought we were awesome and they received nothing for doing it. We have recently launched an affiliate program after receiving a lot of requests to implement one. It’s okay to reward people. The results have been great.

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12 Questions: Meet Pamela Harvey (USA)

crowdSPRING Blog

I am affiliated with local and not-so-local design firms on a contract basis, and also participate in direct-to-client projects. We referred to “floppy” discs and at the time we thought we’d use it for “typesetting&# because all our type had to be sent out to a “type house&#. And it looks like a packaging label.