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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Low or non-existent conversions. Lower-than-expected conversions on your campaigns can also be a sign of click fraud. You may block legitimate customers—like that one couple in Idaho prepping for their honeymoon—from seeing your ads.

PPC 121
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc., Analysts will almost always measure emails sent, and will often measure some type conversion signal. But it is rare that we obsess about what happens between the email click and the possible conversion.

Metrics 137