Web Analytics Segmentation: Do Or Die, There Is No Try!
Occam's Razor
MAY 18, 2010
This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. If you do your analysis right you can lower cost (by identifying and eliminating the losers!) Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah.
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