Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
steveblank.com
JULY 8, 2011
Blog/reading list from Tom Eisenmann’s class at Harvard Misc Some of the material I have created or use in my classes does not lend itself to blogs. It’s more reference material. Thus, these pages. I’ll add more as time goes on.
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www.vccafe.com
MARCH 11, 2013
Steve Blank on Lean Customer Development. SEO and Analytics Tutorials. SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. Codeacademy.
www.ashmaurya.com
AUGUST 29, 2012
You can use this pitch to get more followers, or you can build your value proposition around a productized consulting offer (SEO analysis, customer acquisition, etc.). If that isn ‘t possible in a particular niche then I go for geographic locality, shared affiliations, or alma maters.
ConversionXL
SEPTEMBER 24, 2012
I offered myself as an internet marketer (doing SEO, PPC and so on). I was the very first internet marketing and SEO company in Panama. We’re not actively marketing the product anymore, but it’s still on Clickbank and makes us money as affiliates pick it up. Take advantage of affiliate networks like Clickbank.
techcrunch.com
OCTOBER 23, 2010
link] SEO India Wonderful!! Everything Seth said is absolutely spot on, except I’d encourage founders to make sure they do some customer development (even in the consumer space) in parallel to cranking out the first product. They will need a developer as part of the team. I will use it for my next IDEA and TeachBug.
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