Remove Affiliate Remove Customer Remove Marketing Remove Strategic Investors
article thumbnail

6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. As a result, we shared in capturing a new high-end market, without major new marketing or development.

Partner 434
article thumbnail

Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. As a result, we shared in capturing a new high-end market, without major new marketing or development.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon. the funding and market coverage. LivingSocial. Read more: peHUB.

IPO 236
article thumbnail

Big Revenues vs. little revenues

Scalable Startup

or look for major large chunks of money from partnerships or strategic investors? I went to an affiliate marketing meetup recently (kind of by accident) and was knocked out of my chair by the size and sophistication of this world. It hasn’t decreased the need for innovation, salesmanship or marketing prowess.

Revenue 22