Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric
Occam's Razor
AUGUST 28, 2006
Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). By Products (this is not obvious but you’ll find large differences in rates for different product, or product groups you sell).
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