Startup Professionals Musings
JUNE 5, 2012
As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product.
Startup Professionals Musings
MAY 4, 2011
As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product.
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Startup Professionals Musings
APRIL 9, 2010
For instance, most equipment manufacturers use common components to reduce costs, yet compete vigorously on the end product. Best of both creates a new market. Up-sell related products after the initial sale. This is called up-selling, or cross-up-selling, and both parties share the profits. Integrate for new or critical mass.
Both Sides of the Table
AUGUST 3, 2009
In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). He displayed a deep mastering of the power of the Internet, direct marketing and Twitter to manage his business. But in this case Chamillionaire stole the show.
Hearpreneur
FEBRUARY 8, 2023
Free FoundersCard membership, 24/7 online support through forums, discounts on products and services, offline events, the assistance of an editorial team to aid in the creation and dissemination of content for the purposes of brand building and media opportunities, and more. This is why I continually join new professional communities.
Occam's Razor
SEPTEMBER 19, 2011
We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. We have to do Search Engine Optimization.
Occam's Razor
JANUARY 28, 2013
They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. The products you are purchasing dominate the page, right under the main site header. Shows me again if the product is in stock. How soothing. :) 3. the reviews.
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