Affiliate Direct Marketing Search SEM 
Occam's Razor
AUGUST 28, 2006
Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights. It is amazing how many websites don’t do this simple thing well.
Occam's Razor
AUGUST 6, 2007
In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.
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