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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

I want to know what Social Network people are coming from. Do notice the clever use of the filter (Social Source Referral Exact Yes) above. It was deeply frustrating to keep track of social networks (they come and go every day!). Lastly, remember the hypothesis that most Social consumption is mobile?