Remove Affiliate Remove Forecast Remove Marketing Remove Redemption
article thumbnail

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. When you start considering LTV forecasting, segmentation, cohorts , etc.,

Retention 101
article thumbnail

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. When you start considering LTV forecasting, segmentation, cohorts , etc.,