Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
.” Yet, we continue to see businesses pushing leads through doors, pushing customers through funnels… just hoping that they’ll create a high quality, engaged audience by accident. A high quality, engaged audience is anything but accidental. In this case receiving 6 texts has a PPV of 26% and an NPV of 93%.
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