Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. For my business Direct Visits are very important, a much higher % of people see the home page of the site, as are mobile and tablet combined have a very desirable audience. Direct Traffic (I get a lot of it!)
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