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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. Guyana, anyone?

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