Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
Essentially, user state models allow you to measure quality, not just quantity. day 1 retention). Engagement and returning to the site are important healthy user metrics for the companies above because of their business models. In this case receiving 6 texts has a PPV of 26% and an NPV of 93%.
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