Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
For the transitioning out user, an entire email drip campaign might be more fitting. In this case receiving 6 texts has a PPV of 26% and an NPV of 93%. David Cook, a growth marketing expert who has worked for companies like Atlassian, explains how you can do just that in How to Find Correlative Metrics For Conversion Optimization.
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