Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
In this case receiving 6 texts has a PPV of 26% and an NPV of 93%. What’s more, an NPV of 93% means that people not exhibiting this behavior are almost definitely going to churn, lending further evidence to the need to get people receiving the texts. (via via Quora).
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