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How to Segment A/B Test Results to Find Gold

ConversionXL

This is especially true of big businesses: Chad Sanderson, Subway. The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. Chad Sanderson, Subway.

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24 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My primary line of business is marketing research consultancy. When I was starting my business, I remembered that someone I had worked with said that marketing research was like peeling an onion – you peel back layer after layer, asking people questions, to get to the core issue. Photo Credit: Chad Rico.

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How and Why I Still Use Delicious

Duct Tape Marketing

How and Why I Still Use Delicious This content from: Duct Tape Marketing. Well, actually all Yahoo really did was make it Delicious.com, but fortunately they sold the technology to AVOS , a company founded by YouTube founders Chad Hurley and Steve Chen. I use it to curate collections of things related to marketing topics.

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Socialware Launches Social Middleware Platform

Austin Startup

Businesses have taken notice of this, but few have been able to truly leverage these sites,&# said Chad Bockius, Socialware’s Vice President of Marketing and Product Strategy. Socialware is on track to become the leader in this emerging and crucial market. managing partner at Maples Investments.