Remove Aggregator Remove Channel Remove Continuous Deployment Remove Conversion
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It's a startup, not a spreadsheet

Startup Lessons Learned

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. For example, say that your business model calls for a 4% conversion rate – as ours did initially at IMVU. So far, so good.

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Marching through quicksand

Startup Lessons Learned

So I generally feel right at home in these conversations. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Whats the right set of materials, conversations, etc. Case Study: Continuous deployment makes releases n.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.