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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics

Metrics Advertising Marketing Social Media

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. YouTube is a distribution and marketing channel like any other. Notably I said: You have to have owned & operated websites (O&O) to drive traffic to. You should be able to convert at least 5-15% of your audience.

SEM

SEM Los Angeles Silicon Valley Acquisition

StartUpRoar

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

The Most Misunderstood Facts About Building a Business on YouTube

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