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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Definitely make #CXLLive a priority in 2023. (It You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Andrei Faji, Engagement Marketing @ PandaDoc. Every conference should be like CXL Live. Great talks.

B2B 94
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.

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