Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. And you also have, perhaps more useful, the industry wide acquisition strategy distribution. Guyana, anyone?
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