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Lessons Learned: Validated learning about customers

Startup Lessons Learned

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? First of all, it means that most aggregate measures of success, like total revenue, are not very useful. But all things are never equal.

Customer 167
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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

I've been driving the implementation of systems to track these types of metrics at our company (fast growing, recently public), and also have spent some time on the phone with one of your early stage founders (Ellen) discussing the metrics we track and how we think about them at our company.

Metrics 55
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.