Email Marketing: Campaign Analysis, Metrics, Best Practices
Occam's Razor
JULY 18, 2011
To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. But there is moreā¦.
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