A Quick Primer on B2B Conversion Optimization
ConversionXL
NOVEMBER 3, 2016
So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. For further reading on B2B goals and measurement, check out this article on better measuring lead generation. There you want to look at things in clumps and aggregates. Lead Types: How Much Info Should You Collect?
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