article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

If I can infer that you want a Nexus 9 or are looking for an article on Libya or want to learn what a Roth IRA is, why do I care how old you are or if want to school? My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? But, vice-a-versa is not true.

Metrics 60