Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice. In this case receiving 6 texts has a PPV of 26% and an NPV of 93%. New paid customers with total revenue. What Are User State Models? via Quora). Signups with activations. Activations with churn.
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