Agile Audience Estonia Metrics 
ConversionXL
JUNE 26, 2017
Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Websites selling different things are different and even if they sell the same products, their target audience might be different. Know your North Star Metric. Hint: it’s not usually a company-valued metric like revenue.
ConversionXL
APRIL 3, 2019
There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. Statistical ghost: When you think your test has impacted your metric, but in reality there’s no impact.
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