Agile Channel Differentiation Forecast 
Up and Running
MAY 3, 2021
Outline your financial plan and forecast. Your financial plan will include your cash flow statements, estimated sales forecasts, profit and loss statements, and more. PPC is comparable to a speedboat — fast, agile, and quick to pivot but, as it requires constant refueling, it can soon get expensive. Present value with data.
Steve Blank
MARCH 5, 2012
Once your business model (market, customers, features, channels, pricing, Get/Keep/Grow strategy, etc.) Search versus execution is what differentiates a new venture from an existing business unit. It’s at this point the business needs an operating plan, financial forecasts and other well-understood management tools.
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Up and Running
MAY 23, 2016
In the tactics section, list your sales channels and describe how you will be selling your products. While it’s useful to be able to have a sales forecast and expense budget early on, it’s not something you need until you’ve validated your idea. Circle back and create a more detailed forecast.
ConversionXL
OCTOBER 14, 2021
You work tirelessly to understand your customer, market, and competition so you can differentiate. Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes).
ConversionXL
APRIL 3, 2019
Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels.
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