Steve Blank

MARCH 15, 2017

It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. Educate our sales channel(s).

Startup 328

Startup PR Public Relations Channel 328

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Hearpreneur

AUGUST 31, 2018

Then we paired it with a cool icon that represents wisdom and agility, Owl. Coming up with our name was both fun and extremely frustrating all at the same time. It was so tough that we first opened our doors as a company under an old business name that I still had. It’s as important as naming your child!

Naming 99

Naming Entrepreneur Jordan Software Review 99

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Identify gaps in our content/engagement/channel strategy on the web, 2. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163