Steve Blank

MARCH 15, 2017

It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction.

Startup 328

Startup PR Public Relations Channel 328

Hearpreneur

AUGUST 31, 2018

Then we paired it with a cool icon that represents wisdom and agility, Owl. For me coming up with the product was a challenge, I didn’t realize how challenging and important the name would be. It’s as important as naming your child! Kimberly Urosek. Thanks to Kimberly Urosek, Kin-Soul !

Naming 98

Naming Entrepreneur Jordan Software Review 98

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. This year, marketing need to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Because the consideration stage matches your marketing, which in turn matches the metric.

Framework 163

Framework Marketing Metrics Audience 163