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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Know your North Star Metric. Hint: it’s not usually a company-valued metric like revenue. Implement Agile ! Don’t be blind with one metric. Test with low cost? Shared cross-team KPIs – North Star Metric.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. Always consider the impact of your winning tests on your growth and cost. It costs money to learn.