Agile, Customer Development and Direct Marketing

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. so at least some parts are being run by people who know what they are doing.

Sales

Sales Silicon Valley RSS Las Vegas

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. and for which customer? and for which customer?

San Francisco

San Francisco Lean Metrics Design

StartUpRoar

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Learning is better than optimization (the local maximum problem)

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