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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

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Does Scrum Apply To All Types Of Projects?

The Startup Magazine

All of us know in software companies that scrum is the most significant agile methodology for handling software projects. Scrum is a lightweight agile process framework used primarily for managing software development. Here are the scrum components: Roles: Team, Product owner, Scrum Master and Team.

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Embracing Digital Disruption in the Business World

The Startup Magazine

From marketing to product development, to new software tools and communications, the list is almost endless as to the digital transformations taking place. The AppToolKit by GoLocalApps lets app developers track and share their app reviews, create smart websites, and is fully integrated with the cloud.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

During a lull in her practice she got a serendipitous opportunity to shift gears completely and ended up leading software product development teams. But now she has the vision and ability to design her own software, capitalizing on modern trends (e.g. Now Adriana has an epiphany?:

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Lean Startup at Scale

Startup Lessons Learned

One good example is the way in which we''ve adjusted the length of different phases of our agile sprints. We don''t follow a set agile methodology, but rather follow a more home-grown, minimal version of various approaches. It wasn’t always this way. So what was going on?

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Lessons Learned: Work in small batches

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, February 20, 2009 Work in small batches Software should be designed, written, and deployed in small batches. I owe it originally to lean manufacturing books like Lean Thinking and Toyota Production System. For software, the easiest batch to see is code. I dont think so.