Agile Hockey Stick Product Development Retention 
Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
ConversionXL
APRIL 3, 2019
Optimization is by nature agile: CRO yields new data for the team to prove that whatever the organization did was good or bad. It’s a wave—the agile Tsunami. The reality is that it’s hockey stick growth—you have to spend tons of money before you see any results (and then the results are exponential). You can’t see it.)
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