Steve Blank

MARCH 15, 2017

It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. Educate our sales channel(s).

Startup 328

Startup PR Public Relations Channel 328

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. They understood the mission intent was our corporate revenue and profit goals. It didn’t take more.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Because the consideration stage matches your marketing, which in turn matches the metric.

Framework 163

Framework Marketing Metrics Audience 163