Up and Running

APRIL 29, 2013

The right approach would be to arrive at a marketing mix that will help you consistently win new sales while sustaining customer lifetime value over a long period of time. Direct sales? Create realistic, measurable sales goals. You should focus on realistic sales goals that are easily measurable. Simple, eh?

Albuquerque 96

Albuquerque Marketing B2C Campaign 96

Austin Startup

DECEMBER 3, 2017

The leadership centers of the microcomputer world shifted from Albuquerque to the San Fernando Valley (LA), the Bay Area, and Seattle. You have to chase Fortune 500 customers in places like Dallas, Atlanta, LA, NY, and Chicago by clever sales and marketing if you want to maintain your base in laid-back Austin.

Atlanta 48

Atlanta Albuquerque Incubator Austin 48

paulgraham.com

NOVEMBER 4, 2013

But for a startup to succeed, at least one founder (usually the CEO) will have to spend a lot of time on sales and marketing. [ And no, you cant avoid doing sales by hiring someone to do it for you. You have to do sales yourself initially. This cant be how the big, famous startups got started, they think.

Founder 111

Founder Software Engineer Albuquerque 111