Avoiding common data-interpretation errors
A Smart Bear: Startups and Marketing for Geeks
MARCH 29, 2010
You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. Take "average time-on-site," a typical web analytics metric. Whether it's a cover article in Cosmo or a web analytics report, people love to read "Top 10" lists.
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