Avoiding common data-interpretation errors
A Smart Bear: Startups and Marketing for Geeks
MARCH 29, 2010
You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. However, in the middle of the period the student hired a tutor. Like any algorithm, garbage in yields garbage out. Charts can help. Average" is often useless.
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