Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You may be getting a lot of conversions, but the CPA can kill you. Notice above I only have two CPA values. It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

searchengineland.com

MAY 30, 2012

More Search Engines. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. The engineer who can get this question is surprisingly rare, but amazingly valuable. Search Engine Land Sponsors. How To: Search Marketing. How To: Analytics.

SEO 54

SEO SEM Social Media Search 54

VC Adventure

MARCH 18, 2010

While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. It’s almost impossible to take search knowledge and put it into an algorithm. Related posts: Are you a PPC expert? Test Engineers Needed!

Search 83

Search Stealth CPA Campaign 83

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Cost per acquisition (CPA). Generating awareness through SEO.

Customer 140

Customer Marketing Social Media CPA 140