Startup Professionals Musings

APRIL 10, 2011

Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Therefore Brazil made it difficult to import products from abroad. Watch your product naming. Local laws prevail. HR rules are local.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

MARCH 13, 2010

Thus, we did not translate the product and sales remained at an insignificant level. Therefore Brazil made it difficult to import products from abroad. A successful sales person wanted to become more familiar with the international market and requested a transfer to the Latin American sales group, based in the US.

Brazil 121

Brazil Finland Silicon Valley Italy 121

Startup Professionals Musings

JULY 18, 2022

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully.

Global 266

Global North America Intellectual Property Offshore 266

Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully.

Global 235

Global North America Intellectual Property Marketing 235

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Anticipate greater growth outside of North America.

Global 136

Global North America Intellectual Property Offshore 136

Startup Professionals Musings

NOVEMBER 21, 2013

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Anticipate greater growth outside of North America.

Global 244

Global North America Intellectual Property Entrepreneur 244

Startup Professionals Musings

OCTOBER 13, 2012

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Anticipate greater growth outside of North America.

North America 260

North America Intellectual Property Marketing Offshore 260