America Partner Product Name Sales 
Startup Professionals Musings
APRIL 10, 2011
Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Therefore Brazil made it difficult to import products from abroad. Watch your product naming. Local laws prevail. Proceed with caution.
Startup Professionals Musings
MARCH 13, 2010
Thus, we did not translate the product and sales remained at an insignificant level. Therefore Brazil made it difficult to import products from abroad. A successful sales person wanted to become more familiar with the international market and requested a transfer to the Latin American sales group, based in the US.
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Startup Professionals Musings
JULY 18, 2022
But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.
Startup Professionals Musings
OCTOBER 13, 2019
But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.
Startup Professionals Musings
NOVEMBER 8, 2017
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America.
Startup Professionals Musings
NOVEMBER 21, 2013
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America.
Startup Professionals Musings
OCTOBER 13, 2012
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America.
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