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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Andrew Chen explained this as the Law of Shitty Clickthroughs. In retrospect, there is a clear thread between the two posts.

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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Wistia shows which metrics can be used to help you measure various factors (e.g. via a form.

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