How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide
Duct Tape Marketing
MARCH 3, 2017
The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. How to Track It – Log into your business’ Google Analytics account and go to the reporting section. Generally, a bounce rate in the range of 26 to 40 percent is excellent.
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