Finding your One Metric That Matters
leananalyticsbook.com
AUGUST 19, 2012
There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Media is about time on page, pages per visit, and clickthrough rates. Game developers walk a fine line between compelling content, and in-game purchases that bring in money.
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