Finding your One Metric That Matters
leananalyticsbook.com
AUGUST 19, 2012
Media is about time on page, pages per visit, and clickthrough rates. That might sound pretty standard, but the variety of revenue models can complicate things. Game startups care about Average Revenue Per User Per Month and Lifetime Average Revenue Per User (ARPUs). Finding people to talk to. 31 Jul 2012. 7 Aug 2012.
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