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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. In the show we talked about why this is important to mobile application developers. Total raised: $29.5mm. Read more: CrunchBase profile , TechCrunch.

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Design for Startups: The Aesthetics of Web Apps in 6 Questions

www.readwriteweb.com

"There are rare cases where an apps mind-blowing functionality can override any other concerns but otherwise users tend to make a decision about an applications usefulness to them within the first few moments of using it. The landing page for Bonds viral, social game, Spymaster. Aesthetics play a major part in that decision."

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