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Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future

Both Sides of the Table

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels. Think about.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

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Growth strategies for marketplaces: key takeaways from a fireside chat on growth

Version One Ventures

Growth hacking and growth teams are so commonplace today, at least inside Silicon Valley, that it’s easy to forget that “growth” (as we know it now) is a relatively new phenomenon. Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

There was no viral social networking products back then like Twitter where people could easily discover your content. Distributed version control model – first in the industry like ours and we are filing patents. There is really no other place in the world like Silicon Valley. Folksonomy. Free product.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. We both loved this company (and lamented the fact that we weren’t investors since they were founded in LA before relocating to Silicon Valley). Total raised: $29.5mm.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. One of these colleagues happened to be author and Silicon Valley venture capitalist Guy Kawasaki.

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