Both Sides of the Table
APRIL 20, 2010
Your deepest thinkers on technology architecture are seldom good team leaders. new features need to be rolled into PR strategies and competitor analyses. - new features need to go into the sale people’s slides so that they know the latest and greatest about how to differentiate from the competition.
Up and Running
DECEMBER 16, 2014
To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.
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www.bothsidesofthetable.com
MAY 13, 2012
Your deepest thinkers on technology architecture are seldom good team leaders. new features need to be rolled into PR strategies and competitor analyses. - new features need to go into the sale people’s slides so that they know the latest and greatest about how to differentiate from the competition.
Duct Tape Marketing
JUNE 14, 2018
Allen Gannett: The idea that these people are rolling these boulders up a hill by themselves is just not true, and so I think we’re surprisingly susceptible to these sort of PR person propagated narratives around creativity, because I also think, John, we kind of like it. This is how academics differentiate them.
www.rocketwatcher.com
DECEMBER 5, 2011
Differentiated – Have a look at other companies in and around the space you will be playing in. Most startups start out with only 1 or 2 offerings and often aren’t thinking about how things might fit into a naming architecture. Having worked at a couple of very large companies I see your point. Nor should they, I think.
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