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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Instagram launched into a community of influential design oriented Twitter users, which allowed it to generate 25K downloads on launch day as it reveal in this excellent video. Tentatively, I lean towards the first because it’s closer to how people search, as in “Find a vacation,” whereas the latter is more “marketish.” Own your story.

Brazil 158
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Survey design. As the recession wrapped up, they had to remind consumers of lean times.

Marketing 121
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Sneak preview, KISSmetrics (and more)

Startup Lessons Learned

The Lean Startup Intensive is tomorrow at Web 2.0. ▼ April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.